Coors Tour: Golden, Colorado (always free)
The Coors tour is one of Colorado's most famous free tours, and one of the top Colorado attractions. If you are in the Denver area, try to make the trip west to the Coors tour in downtown Golden.
After parking, you will be picked up by a small bus and taken on a short tour of downtown Golden. The driver will provide information about Golden and Coors along the way.
After exiting the bus, you go into the Coors tour center, where you will receive an audio device that you listen to as you follow the self-guided tour.
The Coors tour is very in depth, taking you through the history of Coors and the stages of brewing and packaging. You will see the huge brewing vats and other facilities critical to the process. The packaging area is one of the most dramatic aspects when it is in full operation.
In the middle of the Coors tour you enter a room which serves a small sample of the freshest beer you will likely ever taste, recently off of the production line. At the end of the tour you enter the bar area where you receive three free drinks of your choice! And don't worry, they have root beer and other drinks for the designated driver and the children.
The Coors tour is so popular that it can be very crowded with long wait times at the bus and bar. Consider attending earlier in the day or on a weekday.
10am to 4pm Thursday, Friday, Saturday, Monday
noon to 4pm Sunday
Closed Tuesday, Wednesday and all major holidays.
Summer Hours (May 30 through Labor Day):
Monday - Saturday 10am - 4pm
Sunday 12noon - 4pm
Closed on all major holidays.
The Coors tour is located in the middle of downtown Golden. The gigantic concrete buildings are impossible to miss.
Parking for the tours is in a large lot at the intersection of 13th street and Ford Street. The line for the Coors tour bus forms near this intersection.